Category Archives: Uncategorized
What content do I use on my website?
“Where’s the nearest place for Wings tonight?” What does Wing Night have to do with website content ? Well everything - if your business is a restaurant and you feature a Wing Night. Potential customers are looking for your business. When you set out to write content for your small business website you need to [...]
... read moreProtected: While you’re away
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... read moreDo you even need a website?
Let’s face it, advertising in the YellowPages is expensive enough and now, with the online version, YellowPages Online has become more visible to search engines. Add to that the other web-based directories that offer to display your business listing, include the hours, map of your location and let you write a paragraph or two about [...]
... read moreContent baby, that’s what I’m talking about.
A friend of mine told me recently that he has never had anyone contact him from his website. I was surprised. With no marketing budget and a business he was funding himself with a part time job; he had built his website himself.
He recently revised his website with a new logo and a new layout. [...]
Small Business Home Business - Five components of good web design
An effective small business web design portrays an image of professionalism and sophistication, with customer benefits clearly stated, these 5 components, a call to action and an optimization strategy ..
... read moreEmail Marketing - use it to build customer loyalty-Ottawa ·
Email marketing is the tool you need to build customer loyalty. Until now the effectiveness of marketing tools (newspaper ads, radio spots, flyers, TV ads) is difficult to measure except in the broadest terms. For small and home based businesses the cost of these conventional tools is very high. In contrast Email marketing is cheap, measurable and fast.
... read morePermission to connect with your customer
Think of it as a privilege. Customers, by giving you their email address agree to allow you to send them promotional material and newsletters. Good manners and legal liability rules mean that you also add an “unsubscribe” button or link to the bottom of each piece of email marketing material. This is a good thing – people are interested in the products or information you are offering!
... read moreWhen you innovate, you've got to be prepared for everyone telling you you're nuts. Larry Ellison
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