Solution: Created a website optimized for specific signs, visually clean, and attractive. Individual sign pages display examples of work, description of sign type and pricing (where relevant).

Result: Site is being built but still provides a range of information. It is just starting to rank in the search engines.

For a custom sign or just to check it out click www.signsin23hours.com.

Solution: Created a website that is clear and uncluttered while providing access to all products from every page. Added visual clues to reinforce awareness of eco-friendly products.

Result: Sales increased 100% the first month the website was launched.

For eco-friendly yoga or casual wear or just to check it out click YOGO.ca

Solution: Website designed to complement the character of the rental home - displaying the home to its best advantage.

Result: Client is able to rent this home easily and has even received compliments on his website from his customers!

Once your web site is built, you want people to find it. Printed material is a handy reference but what about potential customers that are using the web exclusively? Can they find your site? Will they find your site near the top of a search list when they are seeking your type of expertise? We build search engine optimization into each page.

Contact us today. Let us help you build a successful web marketing strategy.

Yes people still read email – when it is from a retail or online store or people they know and like. Despite the challenges of spam and legitimate emails trapped by spam filters, companies manage to generate millions of dollars of profit every year using email marketing software. In a recent study conducted by the Interactive Advertising Bureau of Canada, email has seen an 80% increase in ad revenue over the past year!

eMarketer reports that email generates a much higher return on spending than methods such as direct mail and newspaper and radio advertising.

If you think that email marketing is dead, think again.

Your challenge is to send out relevant emails that people will open without hesitating. As you build lists of email addresses segment the names into areas of interest. Ensure that the emails you send target those specific interests. How do you know that you’ve done this successfully? Check the detailed statistics that your email package maintains – how many people opened your email, how many people clicked on your link to a coupon, clicked on your “hot items” list and of course – did your sales improve? If your results are lower than average, think of how you could improve one thing. Improve it for the next email. Watch the results. Are your click-through results higher? Tweek another aspect of the email. Watch the results. Do these things right and you’ll be able to profit from email marketing.

Staying on top of your “subscribe” and “unsubscribe” lists may seem like a time-consuming task but with the right email package this function is almost completely automated.

Spend your valuable time on providing content that your customers are looking for.

As a business you provide a solution and reasons why your solution works. Seth Godin (bestselling author, entrepreneur and agent of change) said in a recent interview ”… what works is helping people market to each other and getting out of the way.” He goes on to elaborate “Make it easy for consumers to spread the ideavirus by providing a multitude of tell-a-friend tools, as well as overt rewards for spreading the word.”

Focus your email/newsletter content on describing the solutions you offer your customers – unique gift ideas, high quality and innovative furnishings, ideas for entertaining, balanced lifestyle, etc. Let your customers spread the word to their friends.

Remember this tip from Seth: “There are three things that great marketing always is. It’s anticipated, it’s personal, and it’s relevant.”

Solution: An “epostcard” was developed and sent to an individual store’s database. A picture of a current store display was included to visually let people see new products that had arrived.

Result: Sales that weekend were higher than expected.

Project: To develop an emarketing newsletter for Davis Agency Hallmark stores.

Solution: Customers receive timely information on current specials and new products, a discount coupon and links to further highlights, events and store hours. Store managers have an opportunity to highlight products in their store and to keep customers updated on new trends.

Result: Subscription list is growing. Sales are increasing.

Solution: Information that lives beyond the immediacy of the newsletter now lives on the web site – store locations/hours, events, dates to remember, and anniversary gift list.

Result: The web site gives customers a reference point for data that is relevant after they have read the newsletter. It also give the company a leverage point to experiment with other marketing ideas – a blog of new products etc.

Shop for gifts and cards at www.davisagency.ca