You can keep customers informed and up to date on your latest offerings and improve customer loyalty at the same time.
According to Colleen Francis (rated one of the top 5 Sales training companies in North America by Sales and Marketing Magazine):
Research has shown that it costs as much as fifteen times more to find a new customer, than it does to keep an existing one.
Talk to your customers. Let them know about specials and events. If you can increase your customer retention rate by just 5% you can increase your profits by as much as 75%!
When you contact your customers you want an e-mail design that uniquely reflects your company’s image and style. sohointelligence can create a custom e-mail format for you. In addition sohointelligence can also write, produce, track and summarize results of each e-mail marketing campaign.
Contact us today and get your e-mail marketing campaign started!
Email marketing is the tool you need to build customer loyalty. Until now the effectiveness of marketing tools (newspaper ads, radio spots, flyers, TV ads) is difficult to measure except in the broadest terms. For small and home based businesses the cost of these conventional tools is very high. In contrast Email marketing is cheap, measurable and fast.
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Think of it as a privilege. Customers, by giving you their email address agree to allow you to send them promotional material and newsletters. Good manners and legal liability rules mean that you also add an “unsubscribe” button or link to the bottom of each piece of email marketing material. This is a good thing – people are interested in the products or information you are offering!
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When you innovate, you've got to be prepared for everyone telling you you're nuts. Larry Ellison