Email marketing is the tool you need to build customer loyalty. Until now the effectiveness of marketing tools (newspaper ads, radio spots, flyers, TV ads) is difficult to measure except in the broadest terms. For small and home based businesses the cost of these conventional tools is very high. In contrast Email marketing is cheap, measurable and fast.
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Think of it as a privilege. Customers, by giving you their email address agree to allow you to send them promotional material and newsletters. Good manners and legal liability rules mean that you also add an “unsubscribe” button or link to the bottom of each piece of email marketing material. This is a good thing – people are interested in the products or information you are offering!
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Christmas service (@ St. Paul's Anglican Church) [pic]: http://t.co/CJ2mysLDSaturday Dec 24 - 11:54pm