Think about small business websites you enjoy. As you surf the web there isn’t a “real” friendly face or a “pleasant manner” or a “strictly business manner”. The “attitude” that you present in face to face meetings should be conveyed in the design of the your small business website - through the layout, the graphics and the content.
“Where’s the nearest place for Wings tonight?” What does Wing Night have to do with website content ? Well everything - if your business is a restaurant and you feature a Wing Night. Potential customers are looking for your business. When you set out to write content for your small business website you need to [...]
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Let’s face it, advertising in the YellowPages is expensive enough and now, with the online version, YellowPages Online has become more visible to search engines. Add to that the other web-based directories that offer to display your business listing, include the hours, map of your location and let you write a paragraph or two about [...]
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A friend of mine told me recently that he has never had anyone contact him from his website. I was surprised. With no marketing budget and a business he was funding himself with a part time job; he had built his website himself.
He recently revised his website with a new logo and a new layout. [...]
An effective small business web design portrays an image of professionalism and sophistication, with customer benefits clearly stated, these 5 components, a call to action and an optimization strategy ..
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When you innovate, you've got to be prepared for everyone telling you you're nuts. Larry Ellison